How Does Architectural Visualization Work?

Ever since 3D programs have become more accessible, the field of architectural visualization has changed forever - and for the better. The industry has employed this technology to create a new era in modern architecture, allowing you and your clients to see the end result of a construction project before the ground has even been broken, and stay on the same page when it comes to the design concept and planning.

what is architectural virtualization

Here at Qlux Studio, we are equipped with state-of-the-art tools to produce world-class architectural visuals for your project. With our unmatched finesse and artistry, we can imagine the unknown together.

The New Age Process: Architectural Visualisation

The tools used for visualising architectural plans have evolved over the years. With evolving technology, the methodology and process of creation have definitely progressed to a more comprehensive and efficient system. To help you understand how our service works, this is our tried and tested creative process:

  • First Step: Hand-Drawn Plans 

It all starts with simple sketches to begin stirring our imagination and letting our creativity flow. This stage includes taking inspiration from your vision and goals, and the site's environment. More importantly, this is where we identify problems and possible areas of concern.

We have an open-minded approach to maximise brainstorming, allowing us to come up with extraordinary and original ideas. With basic lines, shapes, and shading, we can start drafting the overarching themes and key features of the project.

  • Second Step: Digitising And Modelling 

This is the stage where we make 3D visualisations out of basic ideas and concepts. With the help of 3D modelling software, we can reconstruct the hand-drawn plan into a digital space where we can configure details and elements to make it as realistic and accurate as possible.

All throughout this period, we will keep collaborating with you, presenting you with preliminary versions to keep your vision and goals in alignment with our work. Once everything is in line with your expectations, we can create a final visualisation.

  • Third Step: Rendering And Texturising 

Rendering involves including more technical details. At this stage, we can simulate how light interacts with a room. We can further improve the position of lighting fixtures depending on how it affects the aesthetics of the space.

Equally, as the name suggests, texturising entails adding textures and colours to surfaces and walls. With this process, we can envision the actual physical finish of specific areas.

  • Fourth Step: Final Rendering 

Once we have finalised all revisions, we can then generate the fully rendered plan. This process also includes polishing the details and adding the finishing touches.

Advantages Of Architectural Visualization

why architectural visualization is important

The evolution of the process, apart from improving its efficiency, has also brought various other benefits to the architectural trade. To further understand how instrumental 3D visualisation is to the industry, here are some of the advantages it delivers:

  1. Lead Generation

The key to gaining new prospects and winning contracts is a rich, expressive portfolio. Properly utilising visualisation techniques will ensure you can show an impressive compilation of photorealistic spaces and structures.

Some even have interactive 3D walkthroughs using virtual reality to uniquely showcase flagship projects. Furthermore, demonstrating a technological approach to architecture will definitely send an important message to your audiences and stakeholders: you are on top of your game.

  1. Cost-Effectiveness

You may have noticed that the process assumes several rounds of revisions and rendering. Since architecture is a challenge, both as an art and as a science, there are natural complications that may entail tedious problem-solving processes.

With architectural visualisation, we have a detailed perspective of the plan, which allows us to detect possible areas of concern that may result in financial setbacks if executed in construction.  Overall, we can address and straighten potential errors and eradicate any safety hazards before they cost your project time and money.

  1. Interactive And Immersive Experience

VR is definitely making its mark in the architecture industry. It is now possible for a client to fully immerse themselves in a structure without physically being there. They can experience the ambience, observe the features, and freely explore the site, even before the structure is fully constructed.

Why Choose Qlux Studio?

If your business is in search of a professional architectural visualization company, look no further! Qlux Studio specialises in providing architectural visualisations in the interior, cinematic, and architecture industries. We digitally visualise unbuilt structures by creating compelling and efficient visuals through sophisticated computer-generated imageries.

Our CGIs can support you in securing a contract; assist in the process when you need to obtain planning permission or win a design bid; and impress your customers to gain their approval. We'll work closely with you to boost your design concepts, which will thoroughly impress your clients.

Furthermore, we provide you with other services in terms of animation, augmented reality and virtual reality, as well as product design:

  • Animation 

We produce high-quality architectural animations for cinematic fields. We have years of experience and are equipped to handle all aspects of 3D animation – from producing architectural environments and compositing, to directing.

  • Augmented Reality And Virtual Reality 

VR is a full 360o immersion experience that brings your audience's senses into a digital world. With the use of VR devices such as Oculus Rift, HTC Vive, or Google Cardboard, we generate enthralling 360° panoramas, virtual tours, and walkthroughs that allow full interaction with the environment and elements.

This is a total upgrade from simply looking at printed photos of plans or cardboard models of structures. Utilising AR and VR will set you demonstrably apart from your competitors.

  • Product Design 

Qlux Studio creates innovative products that aim to improve daily routines and lifestyles. We can transform your ideas into a commercial reality. Our design development includes collecting input from industry experts, manufacturers, and target end-users to remain guided and inspired from the beginning to the end of the process.

Let's put your vision into reality! If you are starting a project involving architectural visualisation, contact us today. Tell us more about your project, and we can start from there. Send us a message by filling in our contact form: https://qluxstudio.com/contact.

FREQUENTLY ASKED QUESTIONS

What is 3D architectural visualisation?

3D visualisation in the field of architecture has helped the industry immensely by creating computer-generated, three-dimensional models of structures, rooms, and landscapes. Unlike any other format, a 3D architectural illustration allows you to virtually walk through future projects before they are even under construction. It also helps in presenting and pitching ideas to clients professionally.

 

What is a visual architect?

First of all, architecture is an art form that specialises in space design, construction, and aesthetic concepts.  A visual architect brings these plans and concepts to life in 2D or 3D, to allow project managers, investors, and other stakeholders to see a vision for a building brought to life before the first stone is even laid. This line of work also requires them to be knowledgeable about building codes and regulations.

 

What are the architectural features?

Architectural features are also known as architectural elements and they make up the overall style of the building. These are the details seen both in interiors and on the exteriors of buildings, houses, and structures. They are not only visually pleasing but often also are functional in maintaining the stability of the framework.

 

What is a rendering of a building?

Visual architects use computer programs to create either 2D or 3D models of their designs. This process is commonly called rendering. The result allows architects to provide their clients with realistic visualisations of blueprints with accurate measurements and proportions.

 

What is the purpose of rendering?

The purpose of architectural rendering is to create 2D or 3D images of the construction you’re showing your clients so they can see how it will look like once it’s built. If your customers find something that they don’t like, it can then be easily changed during the design and planning phase, which will reduce errors and expense in the construction stage.

 

What is 3D visualisation?

3D visualisation is the practice of transforming plans into 3D figures with the use of computer-generated imagery (CGI) software. It is also referred to as 3D rendering or 3D graphics, among other terms. This technology has improved the collaboration between designers and clients so that expectations are managed better through true-to-life planning.

 

What is the importance of an architect?

Architects are responsible for making sure that the building structure has good functionality. They ensure that navigating through the structure is easy and safe. Apart from that, good architecture has improved people’s lives. Various studies have proven how expert design work can positively affect the day to day living and working conditions of people who occupy these buildings.

 

How is 3D used in architecture?

Transforming flat sketches into 3D architectural visualization is an effective way of achieving realistic plans. Through this, you can observe and easily manipulate the height, width, and depth of features. It’s an essential tool used not only by expert architects but by interior designers, students, and civil engineers.

 

What is the purpose of architectural design?

Architectural design plays an important role in the efficiency, safety, and aesthetics of a building. Contrary to popular belief, architectural design does not only refer to visual features – it also involves functionality.

The goal of architectural design, therefore, is to create structures that look fascinating and noteworthy while also offering high standards of coherence and usability.

 

What is good architectural design?

Good architectural design covers a whole host of areas spanning every use from urban planning to interior design. It aims to plan, design, and devise structures that look aesthetically pleasing, serve their purpose well, and withstand any natural occurrence over time. In short, the architects must keep in mind that the design must be eye-catching, functional, and durable.

Perks Of Having Architectural Visualisation

  • Build Detailed Model

By bringing your ideas to a digital platform, you have the opportunity to continue building and improving your structure as the project progresses, as well as being able to embed details that will make the structure more attractive. For example, you can simulate how light strikes the exteriors and model how prominent the features are from sunrise to sunset.

  • Generate more leads

The best 3D architectural visualization companies are able to effectively share visions with clients and strike a chord or stimulate the interest of other prospective clients. Having a 3D visual portfolio of plans allows you to show ongoing projects professionally to potential clients, helping you leave a lasting impression.

How Architectural Visualisation Helps In Your Business

  • Use Your Portfolio to Boost Online Presence

Having a photorealistic, three-dimensional animation of your project can capture the interest of varied audiences more effectively. It will give them a better idea of your speciality and architecture style. Moreover, if they like what they see, they’ll be more inclined to share it with their connections.

  • Reduce Expensive Mistakes

Architectural visualisation essentially allows you to build the structure in a digital space. With a realistic model of the plan, you can detect possible issues and concerns earlier in the production timeline.

Miscalculations and design oversight are natural occurrences; but without visualisation, problems are often only identified once they are already built into a structure, which can have grave financial impacts on the project. Saving unwanted expenses of this nature alone makes the 3D architectural visualization cost well worth it.

The Evolution Of Architectural Visualisation

Before three-dimensional animation software was accessible to the general public, architects created hand-drawn plans by using scale rulers. They also presented sketches to their clients, who then checked whether their visions were represented correctly.

These drawings are also known as blueprints, which architects would take to construction sites to serve as a reference point for the builders. Architects use their own industry-standard symbols to easily portray features like doors, windows, columns.

With advanced technology, architectural visualisation has improved the process by employing 3D programs, and even virtual reality in the planning stages. With these tools, they can better portray rooms and structures in detail and configure or reconfigure them quickly as and when needed.

The Improvement Of Using Architectural Visualisation

how to create architectural visualization

Architectural visualizations make it possible to quickly configure designs to effectively portray plans of fully built or under-construction buildings to stakeholders. Through this platform, you can showcase features and spaces in three-dimensional form with accurate measurements and proportions.

Before CGI, presenting designs meant delivering technical information such as spatial structure, type, and numerical data. Nowadays, architects can evoke emotions and moods through lines and colour schemes in rooms, overall interiors, and exteriors to improve building visions with their partners.

Influencing Factors Of Architectural Visualisation London

Architects must remain attentive to the environment on a structure's site, including weather conditions, nearby landforms, and bodies of water. Information about the immediate surrounding area is invaluable in designing the building, so that the builders make use of suitable materials to ensure the durability of the structure.

Studying the site also inspires architects to creatively design buildings that will either be in harmony with or stand in contrast to the environment. AR technology can be used for this process, so you can overlay an image of the design you are pitching on a representation of the actual building site in real-time.

Are you looking for the best 3D architectural visualization prices in the UK? Get a quote from us today by filling out our contact form: https://qluxstudio.com/contact.